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November 23, 2010

A New Craftsman Font for the 21st Century is Released

Craftsmen, a craftsman font for the 21st Century

A new craftsman font has been added to the David Occhino typeface collection.

Those who enjoy the works of the American Craftsman movement will appreciate Craftsmen, an original and exclusive Arts & Crafts typeface designed for the 21st Century.

"A handcrafted elegance and tranquility were the main goals of this design," states typographer David Occhino, who created the design. "The craftsman movement began in Britain in the late 19th Century as a cultural and artistic revolt against the automation of the Industrial Revolution," explained Occhino. "The American Craftsman movement began afterwards, and the works of architects Greene and Greene in California and the work of Gustav Stickley and were influenced by the movement."

Designed for large and small display text use, the Craftsmen font is suitable for variety of styles. "It can convey the comfort of the Bungalow style, or you can place it in a stately Art Deco layout and it works great," suggests Occhino. "Craftsmen's finely crafted typography adds a calming touch of Harvey Ellis or Frank Lloyd Wright serenity to a layout."

Craftsmen Ornaments, a companion arts and crafts font, is available separately. Occhino states "When the two designs are used together, you get true American Craftsman design synergy."

A single-user, non-commercial license for all nine styles of this new craftsman font can be purchased for $30 (USD) from the David Occhino Design FontShop. Additional information and samples can be viewed on the Craftsmen font page of the David Occhino Design website.

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